Do your parts and service staff know the difference between summer and all-season tires? There’s arguably no one better equipped to answer this question that than Bridgestone:
When debating between all season tires vs summer tires, the differences between the two types can be easily misunderstood. Depending on your vehicle, driving conditions, and personal preferences, one may be a better option than the other. When choosing between summer and all season tires, it helps to understand the benefits and limitations of each.
An all-season tire offers a balance of capabilities, providing acceptable performance in wet and dry conditions, as well as traction in snow. Built for the average driver, all-season tires have moderate tread depths and rubber compounds that are engineered to provide longer tread life than summer tires, which have shallower tread depths. All-season tires are offered in many types/models, sizes, load capacities, and speed ratings for use on a wide variety of vehicles from economy cars to sedans to mini-vans to pickup trucks. They tend to provide ride comfort, handling, and other performance attributes suitable for most drivers.
Summer tires are ideal for high performance vehicles, and are built for speed and agility. They offer increased responsiveness, cornering, and braking capabilities. This is typically attributed to specialized tread patterns and rubber compounds that allow for improved precision on the road. The tread patterns of summer tires have less grooving and put more rubber in contact with the road. They are designed to provide maximum road-holding grip. The tread compounds of summer tires are designed to remain more flexible, allowing for better traction and grip. Summer tires may have shallower tread depths that allow for more stability when pushed closer to their limits.
Helping your customers choose the right tire isn’t as simple as mounting a set and never looking back. When consulting on this decision it’s important to explain the difference between the two and to consider your customer’s driving conditions, the climate they live in, and their performance needs. Bridgestone does a great job explaining the key differences between summer and all-season tires and you can read the full article here.