All-season tires are technically considered suitable for all four weather seasons, but anyone who has driven in heavy snow might beg to differ. If equipped with proper winter tires, your customers will feel the difference immediately and wonder ever managed with even the best all-season tires.
To help demonstrate the difference, the guys at The Straight Pipes put together a comparison video showcasing a pair of Cadillac XTS sedans with all-wheel drive. The white Cadillac is fitted with all-season tires while the black Cadillac is equipped with winter-specific tires from Continental. Watch the video below to see just how vastly superior winter tires are compared to all-season tires.